Market plan task 2 Essay Example | Topics and Well Written Essays - 1500 words

Market plan task 2 - Essay Example Based on the company and the current position, it is clear that Starbucks has a strong product profile and the company is very ethical and has also developed products to meet the needs of the children as well. Keeping in mind the current interest in healthier lifestyles, the following recommendations can be made to the company for their marketing. Also a detailed explanation of the marketing mix has also been provided below. The recommended strategy for the company is to develop product extension. Here the company can effectively introduce new products to the current menu. The main aim and target audiences here are the younger customers. Hence the company can introduce the products to meet the needs of these individuals. The following details in the marketing mix helps provide a better understanding on the inclusions that the company can make to their menus as a product expansion. Product: In terms of the products, the company needs to focus on introducing new kid size drinks. These drinks need to be less caffeinated, less sweetened and also need to met the health norms. The products should be available in low calories for young adults below (Hakansson and Waluszewski). Since it is clear that healthier options like fresh fruit juices or other nutritional choices will not help the customers stay away from the high calories (Rudelius). Hence here the company can take an initiative by introducing the same products however with low fat and calories for the children. Place: In terms of place, the company can continue to use the current place for the children as well. Here they can however also include a more appropriate setting and environment for the younger audiences (Jobber). This will help keep up the current environment of the adult audiences and will also provide the younger customers with a more appropriate place (Hakansson and

Project management (a report about a project called i-borrow) Essay

Project management (a report about a project called i-borrow) - Essay Example The project exemplifies project management principles throughout its planning and execution stage through thorough analysis of the target needs and available resources. Its continued success owes to excellence in design, which instituted a system of lean overhead and management costs, as well as a user-friendly feedback system that provided information not only on laptop use, but also fills the gap in empirical research data on how students are utilizing the learning space within the university. By filling a niche where previously only bulky systems existed that failed to adequately serve the stakeholders, the i-Borrow project provides an excellent framework for future academic and commercial implementations of internet technology solutions. As such, analysis of this project plays an important role contemporary project management analysis on multiple levels. ... t Context In response to a growing and increasingly diversified student body’s need for improved library services, the i-Borrow project was initiated with the goal of establishing a program for the ongoing service that would provide 200 educational laptop computers for use within the newly constructed library and student support center at Canterbury Christ Church University (CCCU). Unlike many projects, which concentrate on producing an end result such as a building or static piece of software, the end result of the i-Borrow project was to produce not only the concrete infrastructure needed to provide the service but also to implement a program for the management of the service that would eventually supersede the project itself. The challenge of contemporary IT project management is that many projects involve much more than just project planning and scheduling, and are primarily concerned with the control of an on-going project during its whole lifetime of use, as commonly fou nd in computer networking projects (Tatnall and Reyes 2005 p.153-155). In the case of i-Borrow, the project involved planning for not just distribution systems, and user interface and use, but also for the infrastructure of the wireless network, network support, and ongoing maintenance necessary to support the system. The projects official mission statement is documented in the project final report as: â€Å"iBorrow will allow users of a new Library and Learning Centre to borrow a laptop computer as easily as picking a book from a shelf. It will provide a large-scale demonstration of how thin-client laptops with location-aware technology can enable the University to not only provide no-fuss access to a full range of software and learning resources but also effectively manage the configuration of