Security Risks of Mobile Devices Essay -- Mobile Device Security

ObjectiveI will be searching near the Security Risks of Mobile Phones, Expanding on them, how they affect us and what we can do to keep open them. About 75 percent of the world has Mobile Phones. I will be searching how it affects their anyday life. I will also talk about different Mobile Phones and what kind of risks they contain. It is a Vast and broad topic which requires a lot of Research. I will be searching different sites to need sure that I have Why we Choose it?We Chose Mobile Security Risk because we thought it was a really nice area to expand our friendship in and also expand the knowledge of the person who is or might be read this. This subject was chosen by all of us and unconquerable to start the research straight away to know each others knowledge about the Security Risks of Mobile Phones. Another factor which make us choose this was that we all had mobile phones, which we use every day so we that it will pretty easy to find the information but to retrace that i nformation will be hard because there are so many sources to get the information from.ResearchFrom the Research that I have do I have found quite a lot of risks for mobile phones. Every phone from different countries has different Security risks. Different risks affect concourse differently some are on a really small scale and some risks which can ruin peoples lives. Fake vs. reliable There are lots of fake mobile phones that are circling around us. Some people who cant afford the real smart phones incline to buy the fake smart phones because they dont want to feel left out. The smart phones that are out right now have more than copies of them than actual self, because in china there about 1.25 billion mobile phones, about 35 percent of them are smart... ...v 2013.BBC. 314 mobile phones stolen in London every dayhttp//www.bbc.co.uk/news/uk-england-london-21018569. BBC, 15 January 201. Web. 21 Nov 2013.Caroline Vutagwa. CEO WEEKENDSBOTSWANA FAKE PHONE DEALERS RISK 10 YEARS IN J AIL & OVER $200,000 IN FINES - intoxicate more at http//techmoran.com/ceo-weekendsbotswana-tighten-up-on-counterfeit-and-unapproved-mobile-phone-s http//techmoran.com/ceo-weekendsbotswana-tighten-up-on-counterfeit-and-unapproved-mobile-phone-sales/. TECH MORAN, Friday, August 23rd, 2013. Web. 21 Nov 2013.http//www.switched.com/2010/10/28/sms-replicator-forwards-texts-banned-android/http//www.nhs.uk/Conditions/Mobile-phone-safety/Pages/Risks.aspxBooksWhat Risks are there?Author Steven Furnell (July 2009). Mobile Security A Pocket Guide. Where Cambridgeshire publishing company IT Governance Publishing. Pages 77

Essays --

Luke BornProfessor John MazzaTechnology and Society30 January 20141.TOOTHPASTEToothpaste was invented sometime near 5000 B.C. By the Egyptians. Back then it was a powder like substance It was later redeveloped by the Greek and Romans. Later the Persians improved on the formulas that the Greek and Romans had created. In the eighteenth century British doctors,dentists,and chemists introduced a tooth powder called dentifrice.I personally think that this is a good and important invention because without this there would be many problems. head start with many tooth related problems such as cavities and tooth decay. Lets take a moment to see how far toothpaste has came. It started such a long time ago screen when it was made from brick dust and crushed china to where now there is so many different types of toothpaste, for example Tooth whitening , flavored, medicated, fluoride, and childrens.2. CRAYONSIn 1644 Crayons were invented by the europeans. They were orgianally created with cha rcol and oil. Today crayons are created wit ha mixture of wax and colored dyes. Crayola, proboly the biggest manufacturee of crayons orgianally created their crayons in 1902 but did not realese them to the public until 1903.Today you can go into almost any schoolroom and find a pack of crayola crayons. Throughout the years there has been many different types of crayons. They have made washablle crayons,neon creayons, and even multi-colored crayons.3..TELEPHONE The teleph matchless was invented in 1876 by Alexander Graham Bell.Mr. Bell invented the telephone by accident when he was trying to invent a device that could send more than one telegram at the same time.2 Before this people would have to send telegraphs, wich where meseges that where sent in... ...le,26 Sep. 2012. 30 Jan. 2014.4Connelly, Thomas. account statement of toothpaste. Toohpaste. 2 Sep. 2010. 30 Jan. 2014 5The History of Crayons. CrayonCollecting. 30 Jan. 2014. 6Crayola. Who Invented the Crayon? Crayola.com. N.p. , n.d. Web. 30 Jan. 2014. 7The Wright Brothers - First Flight, 1903, EyeWitness to History, www.eyewitnesstohistory.com (2003). 30 Jan. 2014.8BAND-AID Brand Heritage. Brand Heritage. N.p., 24 Jan. 2012. Web. 28 Jan. 2014.9Invent Now foyer of Fame Search Inventor Profile Peter Carl Goldmark. Invent Now Hall of Fame Search Inventor Profile Peter Carl Goldmark. N.p., 2007. Web. 30 Jan. 2014.10The invoice of Color Television. The Story of Color Television. PrincetonInfo.com, n.d. Web. 30 Jan. 2014. 11The Manhattan Project Making the Atomic Bomb. Introduction. Atomic Archive, n.d. Web. 31 Jan. 2014. 12

Cost Accounting: Its role and ethical considerations Essay -- Business

constitute Accounting Its role and ethical considerationsIntroductionAccounting is the process of identifying, measuring, andcommunicating economic information about an entity for the purpose ofmaking endings and informed judgements. The major areas of withinthe accounting are Financial Accounting, Managerial Accounting/CostAccounting and Auditing- Public AccountingManagerial accounting is concern with the use of economic andfinancial information to plan and control the activities of an entityand to support the steering in planning and decision-making process.Cost accounting is the subset of managerial accounting and it helps perplexity in determination and accumulation of product, process orservice cost.Role of Cost AccountingIncreased competition and uncertain business conditions have dictatesignificant pressure on corporate management to make informed businessdecisions and maximize their company?s financial performance. Inresponse to this pressure, a range of management accou ntingdicks and techniques has emerged. One of the most important tools thata management can use is - Cost Accounting. Cost accounting helpsmanagement in making strategic decisions by identifying anorganization?s comparative strengths and weaknesses and a better waysto use, improve or eliminate them. Cost information is use for manydifferent purposes Performance measurement Cost reduction and control Determination of reimbursement and fee or price setting Program authorization, modification, and discontinuation decisions and Decisions to bargain out work or make other changes in the methods of production or delivery of services.Cost accounting provides various tools for example Cost-benefitanalysis, break-even analysis,and CVP to help management in making decisions.Role of Ethics in Cost AccountingWebsters Dictionary defines morals as ...the principles of conductgoverning an individual or a profession the discipline dealing withwhat is good or bad or right and wrong, or with mora l duty andobligation a particular possible action or system of moral values. Ethics arevery important in any field. In cost accounting also ethics play animportant role. Ethical situations can easily arise in any businesssetting when money is involved. . The whole Enron saga was the result... ...g is an important tool that can help management inmaking informed decision. Though it is not legally required but stillit is necessary to run an entity effectively. Cost accounting isturned toward the future. There are different methods of costing inCost Accounting Absorption costing and Variable costing. Both have more or less merits over the other.An entity can use both of them for different uses. Absorption costingcan be used for external reporting, managers need to review the effectof their decision on financial reporting to outsiders whereas Variablecosting can be used by managers to review the effect of managementdecisions on production, costs and profits.ReferencesAbsorption, Variab le, and Throughput Costing. Retrieved on December15,2004 fromhttp//www.kellogg.nwu.edu/faculty/balachan/htm/Acct439/Solutions/solution_manual19.docHilton, Ronald W Cost Management Strategies for Business Decisions,Second EditionMarshall Accounting, What the Numbers Mean, Sixth Edition 3-8Turner, Robert M Ethics and professionalism the CPA in industry,April1990. Retrieved on December15, 2004 from http//www.nysscpa.org/cpajournal/old/08416230.htm

Women In Western Society Essay -- essays research papers

WOMEN IN WESTERN SOCIETYSince the beginning of mankind women hit been dominated by men. They were to obey and serve man. Their main manipulation in society was to bear children, take care of the household and to be loyal and faithful to their husbands. They were to remain subjects to males. many an(prenominal) viewed women as slaves to man and that should be placed in a household where they belong because women could not perform the tasks of men.During the renaissance family played a crucial role for women. Parents, often to strengthen business and to tighten family bonds arranged many marriages. The male figure was the head of the family. He had authority over everyone. He was in hot flash and managed of each(prenominal) legal and finical problems. The woman managed only the household. Due to the arranged marriages, women had no emotional feelings for their husbands, which led to temptations. Women were sometimes killed for having an affair, where as men were aloud to arrive a mistress. Most women family life was their only destiny.Witchcraft affected the lives of many women during the 16th and 17th century. Lots of women were burned at the stake for being charge of being a witch. Most witchery trials women of the lower classes were most likely to be accused of witchcraft. But by the mid 17th century this witchcraft craze was starting to vanish.The Enlightenment questioned the role of women. For centuries men have dominated what the role of women should be. Many male writers believed that that women were lower intellectually value to men. But thither were some philosophies, which showed some positive feed back for women. They argued that women were capable of all that men are. It was the woman thinkers who added new perspectives to the women question by suggesting better improvements for woman. Those thinkers believed that woman should be better educated. They should be able to learn what men are learning. A English writer Mary Wollstonecraft (1759-17 97) was the fonder of modern European feminism. She began the women movement arguing the rights of women. She declared, that women should have equal rights with education and in economic and political life.During the French Revolution woman began to show that they werent afraid anymore. After the Declaration of Rights of Man and citizen on horrible 26, 1789. Women started questioning themselves , do this rights include women. These law br... ...were women because men believed that womens natural role was to take care of children. There was inactive being paid lower salaries.In 1830, a number of women in United States and Europe worked together in several movements. They wanted more improvement for women. They wanted to secure divorce and place laws. Some women were able to get access to higher education. First they took over teaching them the medical field. This movement soon entered the political world. They believed women should have the right to vote. alone in a few countrie s and states the women won.Both Mussolini and Hitler believed that women should stay home and bear children. They both wanted women out of the work force. The women worked to hard to get where they are. No potentate would drive them out. They both failed. After World War 2 things started to change. Women made up lots of the work force. They occupied the same traditional jobs. But salaries still didnt change they were being paid less then men. Many women still faced inequality. They still had to raise a family. They were many women protests after the war. After all the battles and protests women finally got what they deserved a right to vote.

Fitzgeralds The Great Gatsby as Commentary on the Failure of Society E

Fitzgeralds Corrupt View of Society in The Great Gatsby What people atomic number 18 ashamed of usually makes a good story, was said of Fitzgeralds novel, The Great Gatsby. The Great Gatsby is about the American Society at its worst and the downfall of those who attempt to grant its illusionary goals. The idea is that through wealth and power, one can acquire happiness. To get his happiness Jay Gatsby must reach into the past and relive an old dream. In order to achieve his dream, he must have wealth and power. Fitzgerald was wrong in the way he presented Gatsbys American Society because of the way Gatsby made money, tack together love, and lived his life. The way in which Gatsby made money was a despicable practice. Gatsbys bootlegging business made him millions. The cartridge holder during Prohibition in the 1920s was a opportune time to take advantage of the lack of alcohol and sell it for those who would pay large sums for it. Organized criminals catered to the needs of t he drinking public by illegally supplying them with liquor. The book and Fitzgerald didnt reference straight to t...

Fitzgeralds The Great Gatsby as Commentary on the Failure of Society E

Fitzgeralds Corrupt View of Society in The abundant Gatsby What people are ashamed of usually makes a good story, was said of Fitzgeralds novel, The Great Gatsby. The Great Gatsby is about the Ameri passel Society at its worst and the downfall of those who attempt to reach its illusionary goals. The idea is that through wealthiness and power, one can acquire happiness. To get his happiness Jay Gatsby must reach into the past and relive an old dream. In order to achieve his dream, he must have wealth and power. Fitzgerald was wrong in the way he presented Gatsbys American Society because of the way Gatsby made money, found love, and lived his life. The way in which Gatsby made money was a touching practice. Gatsbys bootlegging business made him millions. The time during Prohibition in the 1920s was a opportune time to take advantage of the lack of alcohol and sell it for those who would make up large sums for it. Organized criminals catered to the needs of the drinking public by illegally supplying them with liquor. The book and Fitzgerald didnt reference straight to t...

Beliefs About the World Trade Organization

Before reading articles about the World Trade Organization written by activist disposals and the WTO itself, I was aware that the conflicts and the debates adjoin the esteemed organization concern the power differences among the haves and the have-nots in the world-wide economy. I also believed that the WTO is an indispensable entity produced by globalization itself. In my opinion, the WTO balances power between the haves and the have-nots as far as it is possible to do so.And, while the economies of abundance and high economic growth cannot be expected to s small(a) down because of the low growth economies, the WTO at least gives the latter a voice. The articles on the WTO written by activist organizations have changed my beliefs about the organization very little. Indeed, it comes as a surprise to me that the WTO is blamed for putting the rights of big businesses to profit over human and labor rights. Jerry Mander, the president of the International Forum on Globalization, refe rs to the WTOs mad obtain toward corporate led economic globalization. Yet, I had believed that WTO naturally favors the big economies of the world rather than corporations because the big economies happen to be instrumental in the entire global economy. In fact, without the big economies, the developing world would not even dream of globalization and foreign investment that would eventually make it possible for poor countries to economically grow.Besides, human and labor rights, in my opinion, cannot possibly be discounted by the WTO, seeing that businesses cannot even function without human and labor rights, and at the heart of WTOs relegation lies its interest in the promotion of business around the globe. Articles authorized by the WTO strengthen my belief that the organization works with member countries instead of focusing on corporations. In actual fact, the WTO takes decisions based on a consensus among its member countries.Moreover, it is wonderful to note that the WTOs system is a promoter of world peace. After all, the organization allows for discussions, even among those member countries that differ in their opinions about the global political economy. I do not believe that I require further cultivation to change my beliefs about the WTO. The organization remains esteemed in my humble opinion, promoting the interests of all of its member countries while naturally favoring the big economies that happen to be close to helpful for the small economies as well.

Japanese Food †General Analysis and Comparison to American Food Essay

It is generally true that resistent countries have distinct encultu dimensionns. The burnish of a atomic number 18a is shaped by various factors unique to that country, directly affecting it during its historical development. An example of such factors is geography. The geographic nature and location of a country dictates what resources it may have a country surrounded by water tends to depend on the aquatic life for wholesome, while a country endowed with vast fields of fertile ground tends to feed its citizens through with(predicate) harvested crops.As superstar can infer, the fare source of a country is in a direct relationship with its culture. This concept in turn supports the development of unique variants of solid food, also defined as its local or traditional food. The join States of America and Japan, in this sense, are two vastly varied cultures with diverse food variants. The American continent, although of course surrounded by bodies of water, has a vast l and area which it is known for. This prompted the development of the country to be generally agricultural and crop- ground.Hence, corn and potatoes are considered as its staple food. Japan, on the other hand, is considerably less(prenominal) in terms of total land area therefore, the development of its agriculture is quite limited and crop variants held to a minimum. The whole population instead think its attention on the sea as a limitless source of food. Such basic differences in food also result in supernumerary variance to the details regarding it. Suggested food intake, nutritional claims, wellness claims are anticipate to be different to a certain extent between the two. Health issues are expected to vary as surface.Hence, the American food culture and the Japanese food culture are expected to be distinctly different with precondition to these aforementioned points of comparison. Methodology In severalise to begin the analysis of the characteristics of the food from the unfamiliar Japanese culture, a direct sampling of Japanese food is required. Hence, the premier major portion of the methodology requires that a restaurant serving authentic Japanese cuisine is to be located inwardly the locality. After choosing one, also guardianship in mind that the price range is well within the reach of the researchers budget, a precedent Japanese dish is to be tell or bought.If possible, the method as to how the dish is prepared should be properly observed and storied. The characteristics of the dish should also be considered and inspected. Specific details in terms of taste and appearance are to be listed down. If possible, the constituents of the dish or its basic ingredients are also to be identified. After assessing such details regarding a sample dish of Japanese cuisine, a more than good and research oriented approach towards analysis is to be started. The second main segment of the methodology pertains to the technical and research oriented part of the study.Specific details regarding the whole Japanese food culture are to be determined. Further research into the Japanese food culture and its historical development is to be accomplished. Further insights regarding the differences with the American food culture and standards will be provided by searching for the occurrence of a situate food pyramid as well as rules or guidelines for food labeling, health claims, and nutrient content claims. Also, health concerns regarding food in the Japanese culture will also be taken into account.The common health problems, its sources and effects, will be established. Resulting data from the two main sections of the research method poised through such methods will be properly collated and completely analyzed afterwards. Results Upon locating a restaurant that offers authentic Japanese cuisine, a choice was made to order a highly popular and common Japanese specialty, the sushi. In this case, an unlimited amount of sushi was made availa ble, each variant served in differently colored plates riding on top of a conveyor belt like mechanism.There were so many variants of sushi, making the process of identification more troublesome. Fortunately in this case, each plate was properly labeled. The first variant of sushi sampled is called the nigiri sushi. In physical form, the nigiri sushi mainly consists of hand-shaped rice with a single kind of topping per serving. This variant is as yet not simply a single kind as there were notable difference in toppings between servings. There were four main types of nigiri sushi served one type had squid as topping, the second had shrimp, the third had raw look for, and the fourth was egg.Upon immediate sampling, the shrimp, and squid were notably very lightly cooked, if cooked at all. The thin slices of fish served as toppings were obviously uncooked. Also, no additional flavor was added to enhance the flavor of these two toppings. The egg however, was noticeably scrambled and sweetened. The rice below the topping, aside from being shaped, had no detectable additional flavoring. The second variant of sushi sampled was considerably more complex in both organize and appearance. Called as the maki sushi, this variant evidently had more ingredients.There were two main types of maki sushi sampled, futo maki and hoso maki. In both, a thin dried seaweed set, known in Japan as the nori, covers the outer area of the flat billhook shaped sushi. Another common ingredient noticed for this variant is cucumber, sliced in small portions and apparently enforced fresh with no additional provision procedures. Carrots were also noted to be present in both types, having been prepared in the same manner as the cucumbers. The last notable similarity between the two is the use of caviar.The nature and source of the caviar was not determined the only detail noted regarding it was that it was commonly used as additional toppings or dispersed within the sushi. In terms of di fferences, the main distinguishing factor between the futo maki and the hoso maki is the inclusion of fish. Of the two, only hoso maki had slices of fresh raw fish, known to be commonly tuna, interspersed within the roll. As an additional note, the sushi variants were dipped in a mixture of Japanese soy sauce and a spicy paste known as wasabi, with the resulting ratio dependent on ones preferences.After discussing the structure and constituent parts of the sampled dish in detail, findings regarding the taste are placed in focus. It is obtrusive that the overall taste of the sushi alone is quite simple and plain, and at the same time pleasant and cool. It draws its appeal from the combined flavor of its parts. Such taste is expected since the parts used are neither seasoned nor flavored in any matter. However, upon the addition of the wasabi and soy sauce concoction, the sushi is given a stronger flavor, mainly a crew of salty and spicy taste.Upon completion of the sampling phase of the study, research was done to determine the historical context of Japanese food. Japan is one of the several island based countries throughout the world which is mainly surrounded by the sea, and along it also contains several bodies of water hence, even from the early points of Japanese history, food is commonly gathered from aquatic sources (Minnesota State University MSU, n. d. ). Since fish and other aquatic creatures such as shrimp, crabs, squid, octopus, and urchins, are commonly associated with the Japanese diet, people tend to think that the Japanese fool these exclusively.This however, is not the case in reality. The Japanese also consume various land grown productions including well known ones like eggplants and carrots, along with rice which is considered as their staple food (MSU, n. d. ). Another subject of research conducted in the study is concerned with something more current government issued guidelines and policies regarding the food industry as well as the pr esence of a food pyramid. Specific points analyzed include food labeling, health claims, nutrient content claims, and of course, the food pyramid.Details regarding food labeling, health claims, and nutrient content claims were not very much analyzed in this case, but rather, the focus was placed upon whether such policies exist. In terms of food labeling, it has been noted that a similar system exists in Japan in comparison to other countries such as America. In fact, there has been a movement by the Japanese government to further increase the scope of the law, making it considerably more stringent in comparison to those of other countries (Gale Group Incorporated GGI, 2008).As for laws regarding health claims, Japan has a well-defined and extensive policy system, pointing out specific categories for health and nutrient claims and requirements for the application of companies for such claims to be approved for their product (National Centre of Excellence in Functional Foods NCEFF, 2 004). Japan currently has a well-adapted food pyramid. Commonly encountered food items in Japan are included as examples some of these are rice, miso, honey, soy sauce, milk, soy milk, tofu, fish, clams, plums, and kelp (Southeastern Michigan Dietetic Association SEMDA, 1998).The final aspect looked upon in the research was regarding the usual health problems accompanying the local cuisine. Given the fact that Japanese food preparations often utilize raw to lightly cooked seafood, parasitic organisms is a usual threat (Ransom, n. d. ). Examples of these parasitic organisms are worms which hasp on to various areas of a person, usually the gastrointestinal tract, in order to provide themselves vital nutrients. Another problem arising from their preference towards seafood is the possible occurrence of laborious metals in the flesh of sea-based organisms due to global environmental problems (Ransom, n.d. ). Discussion The results point out evident differences and similarities between the American and the Japanese food cultures. First, regarding food preparation and taste, from what was observed with the sushi, Japanese food preparation is simpler in constituent and is also rather simpler in terms of preparation. The focus of the Japanese cooking is to maintain the lifelike form and flavor of the ingredients while blending well in combination.This is very much unlike the American way of cooking since the focus is usually to use a main ingredient and season or flavor it in a way that after being cooked for a certain amount of time, the food has acquired an enhanced taste. In relation to this, the Japanese cuisine has a preference towards the uncooked and seafood, while American cuisine focuses on cooking techniques and the use of beef, pork, and chicken. These differences mainly arise from the varied historical development of each country.In terms of the more technical side of food and its culture, specifically food labeling, health claims, and nutrient claims, d ue to the trend of globalization, it is quite understandable that in general, both Japan and America have law pertaining to food labeling, health claims, and nutrient claims. Differences on these are mainly observed when inspecting the specifics. Aside from this, both countries have food pyramids. The difference on this point pertains to the food examples written in the pyramid the main structure and recommendations remain the same.Lastly, health issues and risks differ for both countries to a certain degree. The Japanese mainly worry about issues regarding contaminants and parasites due to seafood consumption, while the Americans worry about problems such as heart disease and obesity due to the way food is prepared. Conclusion The historical and geographic differences of America and Japan have led to a distinct difference in terms of their local cuisine. Japan focused on seafood as one of the main food sources unlike America. The staple food is also different for both countries, be ing rice for Japan which is rather uncommon in the United States.Hence, in relation to this, food-related heath concerns also differ for both countries. However, far from what is expected in terms of Japan and America being completely different, current trends in relation to globalization and exports have shown that in the subject of food in general, America and Japan have several points in common. These points mentioned laws and policies pertaining to food labeling as well as health and nutritional claims. Therefore, although different at various points, Japan and America evidently has certain points of close similarities in the general subject of food contrary to what is commonly thought of.

Canadian Identity Essay Essay

Canada is known worldwide for our peoples resilience to nature, our acceptance of many a(prenominal) different cultures, our universal health care, and our contributions to world calm. I believe for these reasons Canada is one of the greatest nations on Earth.Firstly, Canadian citizens are among the hardiest people on earth when it comes to resisting M different Nature. Canada is strike each grade with ice storms, hurricanes and windstorms, yet we Canadians grit our teeth and fight through it. This treacherous weather helps bring Canada together, and unite us when things are at their worst. For example, during the 2013-2014 ice storms many parts of Ontario where left without power for days, yet out of this horrible tragedy, Canadians banded together and helped each other out, lending each other generators and supplies to help get through this hard time together as a nation. Canada is also ranked as the second coldest country on earth, with an bonny annual temperature of -3.6 deg rees (Anand) with an annual temperature below freezing Canada is well suited for winter sports like skiing and snowmobiling.The most Northerly settlement on earth is bracing, Nunavut, Alert is a Canadian Military and research base on the Northern Tip of Ellesmere Island, the lowest recorded temperature in Alert was -64 degrees Celsius, thats the same temperature as the surface of Mars(CFS Alert). Its this extreme weather that anyows us Canadians to grow tough, unite together against winter, and succeed at sports like skiing and hockey.Secondly, Canada is one of the outgo countries in the world to immigrate to. Canada is very multicultural and accepts cultures from all over the world. Whether you are immigrating from Ethiopia or Korea you will most likely find a keen part of your culture somewhere in Canada. Canada has been inhabited by immigrants forever since 1604 when French explorers settled in the Maritimes (Facts in Canadas Immigration History). Also 23% of Canadian citize ns are born outside of our Country, the highest amount out of all the G8 countries (Immigration and Ethnocultural Diversity in Canada). Canada is unique because in over 100 different places minority groups are actually themajority. For example, Brampton Ontario has a population of 523,000 (Demographic Overview) and out of that number there are only 33,000 Irish citizens while there is 159,000 citizens from East India (Demographic Overview). Yet with all these different cultures in Canada, we all still feel united under the Canadian Flag and proud when we sing our National Anthem.Thirdly, Canada has a world famous healthcare system, unlike countries like the US where you have to pay to go to the hospital Canada covers the cost of most medical bills for you. The idea for Medicare in Canada first gear came in 1947 when the Saskatchewan Government released their first hospital insurance plan (The History of Medicare), initially most Doctors and other medical professionals despised th is Medicare System because they worried they were going to necessitate less money than if the medical system was privatized , slowly but surely the idea of universal healthcare grew and in the 1960s Pearsons minority establishment created National Medical Care system were the government pays 50% of medical costs (The History of Medicare). Today, Canadas healthcare system is an interesting mix of twain public finding and the private sector. Canada is ranked 30th in the world for its healthcare system, while the United States is ranked 72nd. As a Canadian citizen I feel safe knowing that if I ever get ill, I am covered without having to spend any money.Finally, Canada has been fighting for world peace ever since it joined the UN during its creation in 1945. It was actually Lester B. Pearson who suggested the idea of a UN lead peacekeeping force in 1956 (The Canadian Contribution to United Nations Peacekeeping). Canadas first peacekeeping mission was done in 1949, in India and Pakis tan. The mission was codenamed UNMOGIP, Canadas job was to negotiate a ceasefire between Pakistan and India, in 1950, almost a year after the war started the UN negotiated a ceasefire with the help of Canadian Soldiers (Canada History). Canada has lost the 2nd most amounts of soldiers out of any UN country, and has lost the most soldiers per capita as well. Canadian peace keeping missions help shape the Canadian Identity because it shows the world that we care for other countries, and that even though our population is small we stillsacrifice a lot in the name of Peace.In Conclusion, I feel that Canada is an incredible nation, and I feel our contributions to world peace, our peoples resilience to the weather, our free healthcare system, and our multiculturalism are some of the main things that have helped make Canadians respected in the international community today.

Product Team Cialis Getting Ready to Market Essay

Q1. In 2002, sildenafil citrate was the only clinically proven, FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis declination 2003, Levitra Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002, Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizers annual Revenue of $32.37 billion, compared to 4.3% ($1.3 billion) of total revenue ($29.5 billion) in 2000. Viagra was expected to continue to lead the ED market due to its unsurpassed medical profile.Future Viagra sales growth was expected to come from change magnitude patient presentation and physician diagnosis. Direct-to-consumer advertising has been effective in encouraging more customers to see a physician about ED. Even though Lilly ICOS and acetylsalicylic acid were in the process of bringing their products to market, Viagra was the front-runner and expected to retain its advant epoch in the ED market. A short half-life of approximately 4 hours, interactions with fatty foods, rich visions, and interactions with other medications the like nitrates, are considered some of the weaknesses of Viagra.Q2. Our strategic Market part for ED treatment is based on the types of population, by age and sex (socio demographic segmentation).The options available for market segmentation are the concentration strategy, multi segment strategy, usage segmentation, and cohort segmentation.We believe Cialis should ass the following segments Usage segmentation Lilly ICOS has the advantage of knowing which group is using ED medications (data from PCPs, urologists and pharmacies). By using this data readily available, they can non only target the afoot(predicate) users, but also the dropouts and dissatisfied customers. A large percentage of Viagra users did not refill the prescription. A significant number of them were not ha ppy with the end-result subsequently taking the medication, since duration of the effect was shorter than expected. Baby boomers (cohort segmentation) because of change magnitude prevalence of up to 60% of ED within this age group. Psychographic segmentation age specific (40 60+) as ED is increasingly more common in this age group, varying 20% to 60 %.Spouse or partners (during their physician office visits) 80% of the men using ED medication are married or living together.Q3. Cialis could either position itself as a Market Challenger or Market Niche. As a Market Challenger, the introduction of Cialis to the marketplace means that the dominance of Viagra is confronted, having alternatives to treat erectile dysfunction. However, the Lily ICOS team could not ride on this wave alone and would need to create brand recognition and loyalty. For doing so, they would need to ensure that consumers recognized Cialis as the solution to ED and not only as an alternative. The pro for Cial is is that they have a superior product however, they are up against Viagra, with the reputation as pioneer of ED management in the marketplace.However, as a Market Niche, Cialis could segment their market to incorporate the emotional aspect of the product and its positive social implications in relationships, an aspect which the Viagra market team did not address. Therefore, to successfully create this concept, Lily ICOS involved its marketing team early into the development of Cialis, as this would enable them to better understand the core product, its benefits and how it affected the overall psychosocial scholarship of erectile dysfunction.One of the pitfalls of this approach would be that Cialis, a new product with little or no credibility in the market, would take extensive time and focused marketing effort to build a loyal consumer base. Based on their knowledge of the product, they would create more directed marketing research direction on the needs, expectations and loyal ty of the consumer. In addition, the marketing representatives would approach physicians regularly and remind them to offer Cialis as a potential solution to their patients embodiment and the overall benefits it could have on their social outlook and relationship. Basically, the Lily ICOS team would need to study the reasons why Viagra users were not repeat customers and bridge the gap from an initial user to loyal repeat business.Q4. The goal of the communication plan would be to ensure that Cialis gains credibility as superior product and consumers are pleased with its effect, both(prenominal) immediate and long lasting. Cialis need to demonstrate its potential to stand as an ideal solution to erectile dysfunction, not as an Me too Viagra like alternative. Decreased side effects and the extended half-life of Cialis are the major marketing points to communicate (when positioned as Market Challenger) however, the positive social ramifications and change magnitude self-confidence hence forth would add another level of emotional credibility to Cialis (when positioned as Market Niche).Q5. Our goal is to educate married couples and physicians. Patients will play a critical role for this drug to be successful, we need to be focus on their education with Direct to Consumer marketing, choosing programs that are watched by our target age group men who are married or with partners. This includes Television programs, evening news, and leisure sports programming, such as Golf, fishing, or talk shows like Oprah, which is watched in general by partners. There should also be emphasis on web-based marketing, including direct email to potential users, AARP sponsored Programs, etc. Advertisement should include magazines that cater to partners, such as good housekeeping, cooking magazine, etc.Q6. Viagra was priced at $10 per pill. Since we are promoting Cialis as a better product, with its long-lasting effect and less side-effects no blue vision or issues with meals, we wo uld price it slightly higher. It is important for consumers to know the benefits of Cialis and create the awareness of a superior product. We would not want to price it significantly higher, since it would be difficult for consumers to switch to a new product from a product with a proven track record and marketed by one of the best companies in the Pharmaceutical industry. It is important for consumers to try Cialis, risk-free and feel the difference. This could be accomplished by providing free product samples, once satisfied they would be the first customers.Q7. Pfizer has a number of options available at its disposal. It could wager the legal challenge stating the significant similarities between the products a patent infringement lawsuit could be filed. However, Lilly ICOS could argue that in that location are significant differences in terms of onset, duration of action and food interaction, making Cialis different from Viagra.Pfizer could increase switching costs by incentiv izing customers to return to their product. This could be achieved by offering one out of five prescriptions free, or a similar offer. Lowering the price of the prescription could also be considered a preventative strategy. Lilly ICOS could offer free samples to practitioners during their advertising campaign and possibly offer a similar program later, for the frequent users.Pfizer could consider attracting new customers while using the increased customer awareness triggered by the Cialis marketing campaign. It could present Viagra as a trusted product with a long track record and safety. Pfizer could antedate new educational material about ED. Lilly ICOS could highlight the major differences between Viagra and Cialis, during their physician and DTC campaign.Lilly ICOS could target a specific segment instead of passing play head-to-head with the power of Viagras blockbuster title. Cialis could target couples, with a strong message towards intimacy and strong, durable relationship s. This could result in increased marketing efficiency, as both partners would be targeted avoiding the head-on competition with Viagra, which primarily targeted males.

Pychology in Daily life Experiences Essay

IntroductionMany people might doubt that how can psychology relate to our life? There come up with the answer to jump everybodys confusion. The psychological research has indicated that the cause of every experience your physical and mental health, ability to form close relationships endurance, capacity for learning and personal growth.(Richard J.Gerrig & Philip G Zimbardo , 2008)All of these are related to our daily life. Though the psychological theories, we are able to learn ourselves by scientific explanation.Stress -ChangesHans Selye defines emphasise ass the nonspecific reaction of the body to any demand on it.the arousal ,both physical and mental ,to situation or event that we perceive as threatening or ch solelyenging. In our daily life, test might come from the on-set situation or off-set situation.( Hans Selye,2011) For example, even lecturer mentioned the date of exam, when the day is near ,I will feel very stress also. On the other hand, if lecturer sudden announces th at we are going to prolong pop-quiz immediately. With no doubt ,it will be the causes of my stress. As you can see, the root of stress is changes in life. Even the changes are kind of positive things. When I knew I was accepted by UCSI University, at the moment I was very happy. Latter on, entirely the possible situation come up in my mind. Am I able to adapt the new environment? Am I able to foreland all the subjects? We all wish to have smooth life, but these positive or negative changes are the challenges to our life.Sensory adaptationSensory adaptation is iterate or constant stimulation decreases the number of sensory messages sent to the brain ,which causes decreased sensation.(Living psychology )For example, the things happened at the moment after the PE class,all the students with sweating body go into the class room with air conditioning room.The body odor will full fill with the room gradually. People in the room might non aware of the smell, but when I came in the cla ss room , I complained the uncomfortable smell. After I stayed in the class for a while, my sensory was old-hat of the odor. Then I won complain the smell anymore.Controlled processThe controlled process is the mental activities requiring focused attention that generally interferes with other ongoing activities ( Huffan. K,1999.). Whenever I have performed on the stage, I have to concentrate on myself. Pay attention on what is the next step,what is the next posture .There is no time and strictly not allowed to think of other things such as how does audience response and how do judges score. Only until the end of performance I can think f these things.Automatic processAutomatic process is activities requiring minimal attention and having little impact on other activites.( Huffan,K ,1999).I have an experience that working at eating place cashier. The restaurant I worked has a cash machine .The first month of work was terrible. I was so scary to touch the button.It made me frustrated all the time. The amount of money numbers full of my mind .I dare not to count wrongly to companys property.Whenever I stand in bearing of cash machine I always sweating. All these thing I got though it after I worked there for eight months. Later on,I was not plainly can control the cash machine easily but also can talk to the customer in the same time.Gate-control theoryThe theory that the spinal cord contains a neurological gate the blocks inconvenience oneself signals from the brain when flooded by competing signals.(Saul Kassin,1995) Ex. Wearing high heels actually killing me so much, but the pain didnt bother us during I wear them out to show off my beautiful high heels. Another experience is monthly period. Whenever our Best paladin coming, it is a difficult time for girls. Most of the girls will not to focus on the pain instead of keep thinking the pain.ConclusionTo sum up, purpose myself by psychology theories is somehow interesting. Just discover the reasons that wh y is my behavior acting so. Describing by science method is more convictive. After learning the basic psychology, now I start to observe people surrounding in my life. Try to explain their behavior and discuss with my friends. I found myself can spacious people more than before. I can understand the people whose behavior are not accepted by me .Actually everyone has their different childhood background or genetic reasons. Learning psychology is not only learn the knowledge but also improve our self-development.ReferenceRichard J.Gerrig & Philip G Zimbardo .(2008).Psychology and life.(8th ed). United State of America.Pearson schooling Hans Selye. (2011). In Encyclopdia Britannica. Retrieved from http//www.britannica.com/EBchecked/topic/533770/Hans-Selye Huffan,K(1999).Living psychology. America .US Palomar College Saul Kasin(1995)Pychology.U.S. William Collage

Macbeth Diary Entries Essay

I am weary and suspective of Macbeth as he questions much of my movement with Fleance that afternoon. I really witness something amiss. Maybe it is just Macbeths insecurity for all i know. It is late and Fleance is waiting for me in the woods. I must go now. Macbeth and I just had just came back from a battle. A great one indeed. We had came ashore and were proceeding back to Forres when we came upon this desserted and gloomy heath where we were most shcoked to be greeted by three witches that had long beards strecthing from their ragged cloaks.I was uncertain what gender they were, hardly i knew something was wrong. At send-off sight, the three creatures greeted Macbeth Thane of Glamis. They then started chanting prophesis that concerned Macbeth and me. The first witch intone,All hail,Macbeth Hail to thee,Thane of Glamis followed by the next All hail, Macbeth Hail to thee,Thane of Cawdor and the last of which chanted All hail, Macbeth ,that shalt be king hereafter Hail they cha nted three times together and continued prophesising. Lesser then Macbeth, and greater. the first witch chanted. Continued the second Not so happy, yet much happier. one thousand shalt get kings ,though thou be none So all hail, Macbeth and Banquo. Chanted the last of witch. I was overwhelmed by suspision when i heard those prophesies whilst Macbeth was, I should assign quite a engrosed and evoke in their prophesies. Macbeth wanted them to stay but in a blink of an eye, they suddenly disappeared into thin air. Macbeth was furious. Stay you imperfect speakers, tell me moreMacbeth Was truely interested in these creatures prophesy, but i just got a bad feeling ab break this. Dear Diary, The news my cousin brought filled me with an unimaginable grief.My family, brought to the graves by such feeble means, so defenceless and alone while I was off in England arguing with Malcolm about my loyalty, which how dare he question it just now a monster would kill innocent children and women, there was no reason for it How can they live with themselves? As I write I am miles away from Fife for how could I stay when that atrocity happened in the place where I would have rested? I can never forgive myself for what happened that day, that fateful day which has brought me vigour but pain. I lay in my bed last night feeling alone and confused.My thoughts were in flux I had ranged between crushing, overwhelming depression, during which I had shed countless tears onto my blankets, and anger so volatile I got up to put on my armour and immediately head to Fife (thrice), in hopes of contractable the perpetrator only to remember my family, take off my armour, and lay back down. My wife would not have liked me to be dwelling on avenging their deaths but it is the only thing my mind has been set on. I have thought of cleanup spot myself, taking away the pain but I cannot do that What would large number sound off? I have no heir to my title or wealth, they would think I killed my family myselfThen I think of that assassin and him off gallivanting killing more innocent people and breaking other peoples hearts and I know hes got to be finished. If I ever find out who has killed my loved ones, I will be the death of them or they be the death of me. Macduff I am writing this entry, sitting at a desk in Scone. I have recently witnessed my dear friend Macbeth crowned King of Scotland. I am still in shock after the strange happenings of the old few days, so I am not yet overcome with neither joy nor grief. I should be happy for Macbeth, yet I feel that something inside me will not allow me to be so.These events, I fear, have not happened by chance, but that something evil, something supernatural is at work. Macbeth and I felt considerable pride, on that fateful day as we rode, victorious, over the moor. We had just defeated the ghastly Norwegians, though by uncivilized means. Macbeth rightly state So fouled and fair a day I have not seen. Not far into our jo urney, we came upon three weird sisters. They all hailed Macbeth Thane of Glamis, Thane of Cawdor, and king hereafter. True, he was Thane of Glamis, but we were puzzled, to say the least, about the other two statements.As I was intrigued, I questioned them about my future. In reply, they told me that my sons would me kings, and that I would be Lesser than Macbeth, and greater. This confuses me greatly, for had they not just said that Macbeth would be king? Of course, I chose not to believe these instruments of darkness. Amazingly, minutes after the sisters had vanished, Macbeth was announced Thane of Cawdor. We were both quite taken aback, for the beings had foretold that very thing. I think our minds both raced towards the third prediction, All hail Macbeth, that shalt be king hereafter I believe that Macbeth began to think about how to make the third prophecy a reality. We spoke no more about it. Surprisingly, Malcolm was named Duncans successor, though Macbeth was firm favourite in my mind, at least.

Friction Lab Essay

Discussion and ReviewWhenever a remains slides along another eubstance a resisting beat back is called into play that is known as clangoring. This is a precise important personnel department and serves many useful purposes. A person could not walk without friction, nor could a political machine propel itself along a highway without the friction between the tires and the road issue. On the other hand, friction is very wasteful. It reduces the efficiency of machines because work must be d genius to overcome it and this energy is wasted as heat. The purpose of this test is to study the laws of friction and to determine the coefficient of friction between two surfaces. THEORY attrition is the resisting military strength encountered when one surface slides over another. This force acts along the tangent to the surfaces in contact. The force necessary to overcome friction depends on the nature of the materials in contact, on their roughness or smoothness, and on the normal force provided not on the area of contact or on the speed of the motion. We encounter experimentally that the force of friction is directly proportional to the normal force. When an object is sitting on a horizontal surface the normal force is but the weight of the object. However, if the object is on an incline then it is not advert to the weight but is calculated by N= mg cos . The ceaseless of proportionality is called the coefficient of friction, . When the contacting surfaces are actually sliding one over the other the force of friction is coursen byEquation 1Ffr = k FNwhere Ffr is the force of friction and is directed parallel to the surfaces and opposite to the fashion of motion. FN is the normal force and k is the coefficient of kinetic friction. The subscript k stands for kinetic, meaning that k is the coefficient that applies when the surfaces are goone with respect to the other. k is therefore more precisely called the coefficient of kinetic or sliding friction. Note ca refully that Ffris always directed opposite to the direction of motion. This means that if you reverse the direction of sliding, the frictional force reverses too. In short, friction is always against you. Friction is called a non-conservative force because energy must be apply to overcome it no matter which way you go. This is in contrast to what is called a conservative force such as gravity, which is against you on the way up but with you on the way down.Thus, the energy expended in lifting an object may be regained when the object descends. Yet, the energy used to overcome friction is dissipated, which means it is lost or made unavailable as heat. As you will follow in your later study ofphysics the distinction between conservative and non-conservative forces is a very important one that is fundamental to our concepts of heat and energy.A method of checking the proportionality of Ffr, and FNand of determining the proportionality changeless k is to have one of the surfaces in the variety of a canvas placed horizontally with a pulley fastened at one end. The other surface is the bottom face of a overindulge that rests on the skim off and to which is attached a weighted cord that passes over the pulley. The weights are varied until the gag rule moves at constant speed after having been drop deaded with a slight push. Since there is no acceleration, the net force on the catch is zero, which means that the frictional force is equal to the tension in the cord.This tension, in turn, is equal to the total weight attached to the cords end. The normal force between the two surfaces is equal to the weight of the block and can be increase by placing weights on top of the block. Thus, corresponding values of Ffr,and FN can be found, and plotting them will show whether Ffrand FN are indeed proportional. The slope of this graph gives k. When a body lies at rest on a surface and an attempt is made to push it, the pushing force is unlike by a frictional force. A s long as the pushing force is not strong enough to start the body moving, the body remains in rest.This means that the frictional force automatically adjusts itself to be equal to the pushing force and thus to just be enough to balance it. However, there is a threshold value of the pushing force beyond which larger values will cause the body to break away and slide. Weconclude that in the quiet sideslip where a body is at rest the frictional force automatically adjusts itself to keep the body at rest up to a certain maximum. But if static equilibrium demands a frictional force larger than this maximum, static equilibrium conditions will cease to exist because this force is not available and the body will start to move. This situation may be expressed in equation form asEquation 2Ffr sFN or Ffr max = sFNWhere Ffris the frictional force in the static campaign, Ffr max is the maximum value this force can assume and sis the coefficient of static friction. We find that sis slightly larger than k. This means that a somewhat larger force is needed to break a body away and start it sliding than is needed to keep it sliding at constant speed once it is in motion. This is why a slight push is necessary to get the block started for the measurement of k.One way of investigating the case of static friction is to observe the so-called limiting fish of repose. This is defined as the maximum angle to which an lean plane may be tilted before a block placed on the plane just starts to slide. The arrangement is illustrated in Figure 1 above. The block has weight W whose function Wcos (where is the plane angle) is perpendicular to the plane and is thus equal to the normal force, FN. The component Wsin is parallel to the plane and constitutes the force urging the block to slide down the plane. It is opposed by the frictional force Ffr, As long as the block remains at rest, Ffr must be equal to W sin . If the plane is tipped up until at some value max the block just start s to slide, we haveEquation 3ButHenceOrThus, if the plane is gradually tipped up until the block just breaks away and the plane angle is then measured, the coefficient of static friction is equal to the tangent of this angle, which is called the limiting angle of repose. It is interesting to note that W cancelled out in the derivation of Equation 3 so that the weight of the block doesnt matter.PROCEDUREThis experiment requires you to record measurements in Newtons. Remember that in SI units the unit of force is called the Newton (N). One Newton is the force required to impart an acceleration of 1m/s2 to a mass of 1 kg. Thus 1 N = 1 kg.m/s2. You can convert any kg-mass to Newtons by multiplying the kg-weight by 9.8 m/s2, i.e., 100 g = 0.1 kg = 0.1 x 9.8 = .98 N. 1.Determining force of kinetic or sliding friction and static friction a. The wooden blocks provided in the LabPaq are too light to give good readings so you need to put some weight onthem, such as a full soft drink can. Weig h the apparent(a) wood block and the object used on top of the block. Record the combined weight in grams and Newtons.b. Place the ramp board you provided horizontally on a table. If necessary tape it down at the ends with masking tape to keep if from sliding.c. Begin the experiment by setting the block and its weight on the board with its largest surface in contact with the surface of the board. Connect the blocks hook to the 500-g spring weighing machine. d. Using the spring scale, slowly pull the block lengthwise along the horizontal board. When the block is moving with constant speed, note the force indicated on the scale and record. This is the approximate kinetic or sliding frictional force. Repeat two more times.e. While carefully watching the spring scale, start the block from rest. When the block just starts to move, note the force indicated on the scale and record. You should notice that this requires more force. This force isapproximately equal to the static frictional force. Repeat two more times.Determining coefficient of static friction using an inclined surfacea. Place the plain block with its largest surface in contact on the board while the board is lying flat.b. Slowly raise one end of the board until the block just breaks away and starts to slide down. Be very careful to movethe plane slowly and smoothly so as to get a precise value of the angle withthe horizontal at which the block just breaks away. This is the limiting angle of repose max. Measure it with a protractor (see moving-picture show that follows for an alternate way of measuring the angle) and record the result. You may also want to measure the base and the height of the triangle formed by the board, the support, and the floor or table. The height divided by the length of the base equals the coefficient of static friction.Rememberc. Perform two more trials. These trials should be independent. This means that in each case the plane should bereturned to the horizontal, the bloc k placed on it, and the plane carefully moved up until the limiting angle of repose is reached.DATA TABLE 6HeightBase Length maxsTrial 1Trial 2Trial 3AverageCalculations1. Using the mass of the block and the clean force of kinetic friction from Data put off 1, calculate the coefficient of kinetic friction from Equation 12. Using the mass of the block and the average force of kinetic friction from Data Table 2, calculate the coefficient of kinetic friction for the woodblock sliding on its side. Record your result and see how it compares with the value of kobtained from Data Table 1.3. From the data in Data Table 3, 4 & 5 compute the coefficient of static friction, sfor, the glass surface on wood, the sandpapered surface on wood, and wood on carpet, etc from each of your three trials. Calculate an average value of s.Record your results in your own data sheets.4.From the data obtained in Data Table 6 calculate sfor wood on wood from each of your three trials.5.Calculate an average va lue of s. Record your result on the data sheet.QuestionsA. How does the coefficient of static friction compare with the coefficient of kinetic friction for the same surfaces and areas?B. Why is it important to reduce friction during the operation of machinery? C. How does grease or oil affect the coefficient of friction?

Diet and Nutrition

Over slant and obesity are among the most topical wellness related problems of our modern society. They are primarily associated with high risk for m many(prenominal) terrible diseases, including heart attack, diabetes, etcetera Recently, overwhelming majority of women and increasing amount of men are forced to pay serious assist on the meals they eat, to count the calories or to keep to some(prenominal) diet. There is a great deal of study about fast and following rosy victuals-style available in contemporary mass media.There are modified TV and radio programs, in which medical doctors or other specialists speculate about contrary diets and ruin valuable pieces of advice. It is possible to find special magazines and other editions, presenting one or another type of diets or weigh-loss programs for the general audience. Finall(a)y, there is abundance of Internet sites, dedicated to the problems of obesity and overweight.As a rule, the most of the recommendations, connected with dieting and putting off weight, are kinda individual and must be specifically given for any particular person, taking into consideration his/her health and psychological conditions, present life-style, marital status and so on. that there are some earthy points and tips, which abide be suggested to anyone, who is thinking about starting a new rosy nutrition and life-style. Speaking about diet, first of all, it is necessary to reduce the amount of extremely thermal meals in daily ration. Primarily, those are baked and fried foods.Many diet specialists suggest total refusal of ingest all sorts of bread and bakery, made from white refined wheat powder. At the same age, it is necessary to involve some small amounts of household bread or graham crackers, because bread has some important exalted nutrients, essential for human organism. Also, any type of fried food is considered to be dangerous and caloric. Fried and adipose meals are direct contribution into fat deposit s, which are drastically increasing weigh of the body. The same can be said about sweet foods, especially sugar and its products.These foodstuffs are rich with glucose, which is a correct source of energy, but, at the same clock metre, can be easily conversed to fat. That is why one of the easiest and most common recommendations for fatty people is to lover the consumption of sugar, sweets and chocolate. Second important suggestion is decreasing the amount of toss food. Contemporary life is making us very busy and tired of our problems, children, offices, schools and all the things. That is why it is a good solution in many situations to use organise meals in fast food restaurants, or to prepare secure-to-cook products.At the same time, our favorite pizza, Big Mac or Whopper are simply caloric bombs. They are usually prepared on extremely dangerous fats or oils and consume a clutch of fat-containing ingredients, want cheese, sausages, etc. The third tip on improving nutriti onal habits is to avoid overeating and eating late at night. Dietologists suggest eating three-four times a day, serving a number of different meals in small portions. If hunger appears before the scheduled meal-time, some light yogurt, piece of fruit or tomato juice can be the best solution for handling it.Also, it is better to have dinner at least in two-three hours before going to bed. Certainly, not everything is based on correct nutrition and healthy food consumption in the program on putting off weight. Such activities same doing REGULAR sensible exercises, being always moving and dynamic during the day, spending a lot of time outdoors and preferring active rest, are milestone points for people with special weight. Besides, such spiritual practices, like yoga, turn out to be very effective and supportive for those, who are trying to decrease own weight.If a fair sex is 54 tall and has 158 pounds of weight, she can find out (victimization some Internet resources or specia l comparative tables) that she is quite overweight, but, fortunately, not obese. That is why she does not need to keep to a strict exhausting diet, but some urgent steps must be done in order to put off her extra pounds. To do so, she needs to make some changes in her nutritional habits and establish some new rules of maintaining healthy life-style. To start with, she can adopt above mentioned recommendations, trying to lower the amount of fat and sugar in her daily meals and avoiding eating late at night.It would be necessary to learn cooking healthy meals, using as much as possible vegetables, cereals, fruit, meat, fish and other natural products. It would be healthy for all the family to give up eating macaroni or fried potatoes and enjoy delicious boiled or grizzle foods, which are much much healthy and useful. Besides, she needs to re-schedule her daily routine and find more time for additional physical activity. For example, dieting can be perfectly supported by regular stro lls or jogging.At the workplace it is better not to sit for long, or (if the work is connected with sitting) to do some patronage refreshing physical exercises. On the way home it is better to walk as much as possible, at least from the further parking place. Of course, it is good to use the opportunity of having active rest on weekends, like going out of the city, hiking, swimming, etc. The most important moment is healthy nutrition and physical activity have to be regular. This give never work for people, who always put the things off until tomorrow and look for reasons to give up.Only doing regular exercises and always keeping away from unhealthy meals will work for good. This way, maintaining healthy life-style has to grow into a habit and work for keeping the body in normal weight for long time. That is why, in addition to everything above mentioned, it is also extremely important to get psychologically ready for the hard work on weight-loss plan. It will take enormous effort s to refuse some favorite meals, like cakes, hamburgers or fries to follow the schedule of having meals to learn how to cook new dishes to find some time to do physical exercises or jogging, etc.It is necessary to remain focused on the goal and be ready to do everything possible to achieve it. Undoubtedly, dieting and following healthy life-style will bring some certain changes into daily activity of the woman. For instance, it may take some more time to cook more healthy meals, or some extra time will be required for doing exercises and outdoors activity. Thats why in the beginning her husband and children may feel overlook of her attention she may have no time for doing something she used to do she can feel more tired and have lack of rest, etc.Nevertheless(prenominal), in three or four months the first results will take place and the first pounds will disappear. By that time, the woman will definitely get into the swing of her new life-style and feel less pressure from the thing s to be done. Therefore, the first outcomes of her efforts will become clear. Shell feel lighter and healthier, her self-esteem will muster and her capabilities will increase. This everything will immediately reflect on her family and bring to numerous positive reactions.

Botox: Almost Trouble-Free New Faces

botulinum toxin A Almost Trouble-Free New Faces Synopsis The botulinum toxin A eccentric person bedecks the accidental achiever of a harvest-tide developed for an entirely different purpose. Originally, botulinum toxin A was utilize in the treatment of traverse-hearts, barely ophthalmologists quickly learned that it would also erase wrinkles and frown lines around eyes. It wasnt persistent before doctors across the United States were using botulinum toxin A for treating wrinkles even though Allergan could non promote the merchandise for this use.The pillowcase discusses the benefits (fewer frown lines) and disadvantages and side effects (drooping eyelids and the need to repeat treatments) of botulinum toxin A explains what the product is lists emf buns markets selling of the product at botulinum toxin A parties use of Botox treatments to attract customers to resorts Allergans selling of Botox once it was approved for nonfunctional purposes and the use of Botox to supp ort the new strategy of Allergan to become a major player in the pharmaceuticals industry.It closes with the observation that the formula for Botox is unrivaled of the most closely quiet product secrets in the worldalong with the formula for Coca-Cola. The case is especially useful for discussing added esteem of and the humanity of customer satisfaction.It raises questions somewhat(predicate) the difference between take, wants, and demands what constitutes value is useful for illustrating the difference between a trade oriented company (Allergan after Botox) rather than a non-marketing oriented company (Allergan before Botox) the potential benefits of marketing and raises questions about societal marketing (should Botox be promoted for cosmetic purposes? Should it be sold through parties? ) The case tush also be used to embellish kinships in the marketing paradigmbetween Allergan and doctors, Allergan and utmost consumers and doctors, and terminal consumers.Allergans m arketing efforts are two-pronged in order to successfully promote to both markets. It is weighty for students to realize the pivotal role of the doctor in this purchase process in which consumers do not buy the product directly. Teaching Objectives 1. To illustrate the effect of publicity on product success. 2. To raise questions about the differences between needs, wants, and demands. 3. To challenge students to define added value and how it relates to consumer satisfaction. 4. To demonstrate the importance of target market selection (not serious for women ). . To illustrate the marketing of a pharmaceutical product and the importance of the doctor in the marketing process. 6. To illustrate consumer-oriented marketing. 7. To raise questions about the social impact of a marketing success such as Botox. 8. To illustrate the role that marketing plays in the development of company strategy. Answers to Discussion Questions 1. What are the needs, wants, and demands of consumers for Bot ox products in its dif- ferent treatment markets? What value does Botox de bangr in each market? How does value affect the price for Botox?The use of Botox for opthalmic treatment illustrates a classic need. The consumer has a defect that needs treatment. When used for crossed-eyes, the product not only has strong physical properties, but social properties as well. Patients can describe better, but they whitethorn also feel oft better about themselves as their appearance improves. This can select a strong impact on their ego and social needs. Of course, this also illustrates wants. People with crossed eyes can still read and function. The want here is not that they pull up stakes expire from omit of the drug, but that they want to smelling better and feel better about themselves.The value of this is undeniably high. What believably constitutes the major portion of the value are the social and ego wants. One can live without it, but does one want to? Because the value is high , the price can be high. But in this market, insurance reimbursements may operate to lower the price that consumers are willing to pay. After all, they dont have to have the product. Although there is need, want is also high. Botox for cosmetic purposes is quite different. This situation illustrates want. We can all live with wrinkles, but we want to be rid of them. Want drives the purchase process.Given Americans obsession with appearance, the value of improving appearance would be very high. Again this value would primarily be ego (I look better) and social ( other(a)s think Im younger). And one would pay for it. As the case indicates the cost of Botox is quite high and unlikely to be coered by insurance companies for cosmetic purposes. The Botox shell illustrates want and need are quite different and they affect value. Unfortunately many U. S. consumers place a higher value on ego and social wants than physical needs which accounts for the run-away success of Botox. . When Alle rgan sold Botox as a specialty drug for ocular problems, what marketing management orientation was it employing? When it sells Botox as a cosmetic treat- ment, is it employing the same or a different orientation? One could argue that Botox as a specialty drug for ocular problems illustrates the product plan. The centralise of the company was on eye and skin treatments. Thus, it developed products within those categories and sold them on a product need basis to doctors. The success of Botox cosmetic has promoted the company to become more than marketing oriented.The company is now stress on target markets and developed advancemental efforts aimed at final consumers as well as promotion to doctors. The company has found a new use for an existing product that lies outside their tradition product focus. 3. When doctors treat patients with Botox in their office, is that an example of a selling concept or marketing concept? When they hold parties for patients in private homes? The answer to these questions depends on what the Botox is used for and the motivations of the doctors.When doctors are prescribing Botox for ocular problems, this would seem to be the marketing concept because they are focusing on the needs of the consumer. The same could be said for Botox cosmetic. Parties, however, seem to be different. Here the doctors motivation seems to be on selling a greater quantity of the product. That resembles the selling concept. This is not a focus on the needs of individual consumers as treating individual consumers in the office would be. The goal seems to be to increase revenues by swell costs and serving multiple customers at once. . Apply the concepts of customer lifetime value and customer rightfulness to Botox. How do doctors and Allergan improve the way they manage customer relationships? Because customers need an on-going series of treatments, Botox has the opportunity to permit lifetime value over and over. The value added will depend on how w ell Botox continues to exertion and aging consumers desire to appear young. The efficacy of Botox over time is a problem for Allergan. At this point, no one knows how Botox treatments will work over a period of years. Will their military capability decrease?Are there side effects, unknown at this time, to continued use of Botox cosmetic? Eventually, consumers may be more willing to live with their wrinkles and/or tire of paying for Botox. One advantage that Allergan has is that many consumers may only recognize the Botox name with the result that loss of efficacy will not affect sales of other Allergan products. Consumers may be quite willing to buy other Allergan products even if they become disenchanted with Botox. The issue of efficacy affects equity. If the brand does not continue to work, it loses equity over time. Equity represents the brands share of the consumer.If Allergan built a strong corporate brand, it could have more equity with the consumer who buys a variety of Al lergan products. On the other hand, having individual brands for dissimilar products avoids negative brand carryover. 5. How does Allergan get in touch with its customers (doctors)? How does it connect with final consumers? How does it connect with the world around it? What could it do to improve these connections? Doctors Allergan has beefed up its sales force to increase promotion to doctors and developed clinics in which doctors are taught the appropriate use of Botox.Final Consumers It has increased advertising to final consumers. Allergan has developed Web sites that target both doctors and consumers. This is especially the case for Botox. When one goes to the Botox Web site, one finds information for doctors (more technical information on the product and how to prescribe it) and information for final consumers including how to find a physicianespecially important because final consumers cannot buy the product directly. The site for consumers shows results, give beauty tips, and is sanely interactive as consumers have the opportunity to participate in surveys and polls and view the results.The information is much less technical and much more oriented to appearance. Global The Allergan Web site (www. allergan. com) first pops up asking the viewer to pick a country. Choices are France, the United States, Germany, Japan, the United Kingdom and Canada. Although the Internet is a major means of promotion for Allergan and Botox stimulating demand from both consumers and doctors, Allergan seems to be making a major push primarily in the more economically advanced countries around the globe. This is logical for a company that has only recently begun to grow.It is far from saturating global markets and would do well to deal initially with more affluent markets as many of its products are expensive. To improve its connections, it could develop Web sites for more countries and cross-sell more products. A logical product extension might be skin care products. At p resent, it is suggesting the use of various types of skin care products, but it would seem that a line of Botox skin products would sell very well. This could increase the equity of the brand and strengthen the relationship with the consumer. Teaching SuggestionsIn assigning this case, ask students to read it and to think about the societal issue. Should a company market a product such as Botox for what some consider a seemingly frivolous use? This should stimulate students to begin thinking about the value of the product and the impact extension marketing of it has on consumers. In class, begin the discussion by asking students what they knew about Botox before they read the case. This should illustrate the value of publicity and also the potential for misunderstanding the product and naturally leads to questions about the value of the productwhat it consists of and how that affects satisfaction.You might follow the order of the questions at the end of the case. When you get to the last question, go to the Web sites (www. allergan. com and www. Botoxcosmetic. com). Work through the Web site and focus on the differences in the pitches to final consumers and doctors. This will provide plenty of opportunity to discuss the stimulation of wants, relationship with customers, etc. At the end of the discussion, you might ask students how they feel about the extension promotion of Botox. Should it be heavily promoted for cosmetic purposes?Is doing so good for society? The class might even be divide in those who favor heavily promoting Botox and those who dont to debate the issue. Its important to express the needs and wants of consumers as part of a social system. There is always an opportunity cost to purchase Botox. If consumers are spending so much on it, what are they not buying? Should this product be promoted to consumers with incomes of $50,000 as opposed to $150,000. What is the spillover impact on consumers with lower incomes? Would that be detrimental to such consumers? Society?

Digital Fortress Chapter 10

Ensei Tankado is dead? Susan felt a wave of nausea. You killed him? I theme you said-We didnt touch him, Strathmore assured her. He died of a boldness attack. COMINT phoned early this morning. Their computer flagged Tankados name in a Seville police log through Interpol.Heart attack? Susan looked doubtful. He was thirty years old.Thirty-two, Strathmore corrected. He had a congenital heart defect.Id never heard that.Turned up in his NSA physical. Not something he bragged slightly.Susan was having trouble accepting the serendipity of the timing. A defective heart could kill him-just ilk that? It seemed too convenient.Strathmore shrugged. Weak heart combine it with the heat of Spain. Throw in the stress of blackmailing the NSA.Susan was silent a moment. Even considering the conditions, she felt a pang of loss at the passing of such a brilliant fellow cryptographer. Strathmores gravelly articulate interrupted her thoughts.The only silver lining on this whole fiasco is that Tankado w as traveling alone. Chances are candid his partner doesnt slam yet hes dead. The Spanish authorities said theyd contain the information for as farsighted as possible. We only got the call because COMINT was on the ball. Strathmore eyed Susan closely. Ive got to call up the partner before he finds out Tankados dead. Thats why I called you in. I need your help.Susan was confused. It seemed to her that Ensei Tankados timely demise had solved their entire problem. Commander, she argued, if the authorities are say he died of a heart attack, were off the hook his partner will whap the NSA is not responsible.Not responsible? Strathmores eyes widened in disbelief. Somebody blackmails the NSA and turns up dead a a couple of(prenominal) days later-and were not responsible? Id bet big money Tankados mystery friend wont see it that way. whatever happened, we look guilty as hell. It could easily grant been poison, a rigged autopsy, any number of things. Strathmore paused. What was your firstborn reaction when I told you Tankado was dead?She frowned. I thought the NSA had killed him.Exactly. If the NSA can put five Rhyolite satellites in fixed orbit over the Mideast, I think its safe to assume we convey the resources to pay off a few Spanish policemen. The commander had made his point.Susan exhaled. Ensei Tankado is dead. The NSA will be blamed. Can we find his partner in time?I think so. Weve got a good lead. Tankado made numerous public announcements that he was operative with a partner. I think he hoped it would discourage software firms from doing him any harm or attempt to steal his key. He threatened that if there was any foul play, his partner would publish the key, and all firms would dead find themselves in competition with free software.Clever. Susan nodded.Strathmore went on. A few times, in public, Tankado referred to his partner by name. He called him North Dakota.North Dakota? Obviously an alias of some sort.Yes, yet as a precaution I ran an lucre inquiry development North Dakota as a assay string. I didnt think Id find anything, exclusively I turned up an e-mail study. Strathmore paused. Of course I assumed it wasnt the North Dakota we were flavor for, but I searched the cipher just to be sure. Imagine my shock when I found the account was full of E-mail from Ensei Tankado. Strathmore raised his eyebrows. And the messages were full of references to digital Fortress and Tankados plans to blackmail the NSA.Susan gave Strathmore a skeptical look. She was astonish the commander was letting himself be played with so easily. Commander, she argued, Tankado knows full well the NSA can snoop E-mail from the Internet he would never use E-mail to send secret information. Its a trap. Ensei Tankado gave you North Dakota. He knew youd run a search. Whatever information hes direct, he wanted you to find-its a false trail.Good instinct, Strathmore fired back, except for a couple of things. I couldnt find anything under North Dakota, so I tweaked the search string. The account I found was under a variation-NDAKOTA.Susan shook her head. Running permutations is standard procedure. Tankado knew youd try variations until you extend to something. NDAKOTAs far too easy an alteration.Perhaps, Strathmore said, scribbling words on a beak of paper and handing it to Susan. But look at this.Susan lead the paper. She suddenly understood the Commanders thinking. On the paper was North Dakotas E-mail address.email protected It was the letters ARA in the address that had caught Susans eye. ARA stood for American Remailers Anonymous, a well-known unnamed server.Anonymous servers were popular among Internet users who wanted to keep their identities secret. For a fee, these companies protected an E-mailers privacy by acting as a middleman for electronic mail. It was equivalent having a numbered post office box-a user could send and receive mail without ever telling his true address or name. The corporation received E-mail addressed to aliases and then forwarded it to the clients real account. The remailing company was bound by contract never to reveal the identity or posture of its real users.Its not proof, Strathmore said. But its pretty suspicious.Susan nodded, suddenly more convinced. So youre saying Tankado didnt care if anybody searched for North Dakota because his identity and location are protected by ARA.Exactly.Susan schemed for a moment. ARA services mainly U.S. accounts. You think North Dakota major power be over here somewhere?Strathmore shrugged. Could be. With an American partner, Tankado could keep the two pass-keys separated geographically. Might be a smart move.Susan considered it. She doubted Tankado would conduct shared his pass-key with anyone except a very close friend, and as she recalled, Ensei Tankado didnt have many friends in the States.North Dakota, she mused, her cryptological mind mulling over the possible meanings of the alias. What does his E-mail to Tankado s ound like?No idea. COMINT only caught Tankados outbound. At this point all we have on North Dakota is an anonymous address.Susan thought a minute. Any chance its a decoy?Strathmore raised an eyebrow. How so?Tankado could be sending bogus E-mail to a dead account in hopes wed snoop it. Wed think hes protected, and hed never have to risk sharing his pass-key. He could be working alone.Strathmore chuckled, impressed. Tricky idea, except for one thing. Hes not using any of his usual home or business Internet accounts. Hes been dropping by Doshisha University and logging on to their mainframe. Apparently hes got an account there that hes managed to keep secret. Its a very well-hidden account, and I found it only by chance. Strathmore paused. So if Tankado wanted us to snoop his mail, why would he use a secret account?Susan contemplated the question. Maybe he used a secret account so you wouldnt suspect a contrivance? Maybe Tankado hid the account just deep enough that youd stumble on to it and think you got lucky. It gives his E-mail credibility.Strathmore chuckled. You should have been a field agent. The ideas a good one. Unfortunately, every letter Tankado sends set abouts a response. Tankado writes, his partner responds.Susan frowned. Fair enough. So, youre saying North Dakotas for real.Afraid so. And weve got to find him. And quietly. If he catches wind that were onto him, its all over.Susan now knew exactly why Strathmore had called her in. permit me guess, she said. You want me to snoop ARAs secure database and find North Dakotas real identity?Strathmore gave her a tight smile. Ms. Fletcher, you read my mind.When it came to discreet Internet searches, Susan Fletcher was the woman for the job. A year ago, a senior White House formalised had been receiving E-mail threats from someone with an anonymous E-mail address. The NSA had been asked to locate the individual. Although the NSA had the clout to demand the remailing company reveal the users identity, it opted for a more subtle method-a tracer.Susan had created, in effect, a directional beacon disguised as a piece of E-mail. She could send it to the users phony address, and the remailing company, performing the duty for which it had been contracted, would forward it to the users real address. Once there, the program would record its Internet location and send word back to the NSA. Then the program would disintegrate without a trace. From that day on, as far as the NSA was concerned, anonymous remailers were nothing more than a minor annoyance.Can you find him? Strathmore asked.Sure. why did you wait so long to call me?Actually-he frowned-I hadnt planned on calling you at all. I didnt want anyone else in the loop. I tried to send a copy of your tracer myself, but you wrote the damn thing in one of those new hybrid languages I couldnt get it to work. It kept travel nonsensical data. I finally had to bite the bullet and bring you in.Susan chuckled. Strathmore was a brilliant cryptogra phic programmer, but his repertoire was limited primarily to algorithmic work the nuts and bolts of less lofty secular program often escaped him. What was more, Susan had written her tracer in a new, crossbreed programming language called oblivion it was understandable that Strathmore had encountered problems. Ill take care of it. She smiled, turning to leave. Ill be at my terminal.Any idea on a time frame?Susan paused. Well it depends on how efficiently ARA forwards their mail. If hes here in the States and uses something like AOL or CompuServe, Ill snoop his credit card and get a billing address within the hour. If hes with a university or corporation, itll take a little longer. She smiled uneasily. After that, the rest is up to you.Susan knew that the rest would be an NSA surpass team, cutting power to the guys house and crashing through his windows with stun guns. The team would probably think it was on a drug bust. Strathmore would undoubtedly stride through the rubble himse lf and locate the sixty-four-character pass-key. Then he would destroy it. Digital Fortress would languish forever on the Internet, locked for all eternity.Send the tracer carefully, Strathmore urged. If North Dakota sees were onto him, hell panic, and Ill never get a team there before he disappears with the key.Hit and run, she assured. The moment this thing finds his account, itll dissolve. Hell never know we were there.The commander nodded tiredly. Thanks.Susan gave him a soft smile. She was always amazed how even in the face of disaster Strathmore could surface a quiet calm. She was convinced it was this ability that had defined his career and lifted him to the upper echelons of power.As Susan headed for the door, she took a long look down at TRANSLTR. The existence of an unbreakable algorithm was a concept she was until now struggling to grasp. She prayed theyd find North Dakota in time.Make it quick, Strathmore called, and youll be in the Smoky Mountains by nightfall.Susan f roze in her tracks. She knew she had never mentioned her trip to Strathmore. She wheeled. Is the NSA tapping my phone?Strathmore smiled guiltily. David told me about your trip this morning. He said youd be pretty ticked about postponing it.Susan was lost. You talked to David this morning?Of course. Strathmore seemed puzzled by Susans reaction. I had to brief him.Brief him? she demanded. For what?For his trip. I sent David to Spain.

One to one communication interaction Essay

In this activity, I will be carrying bulge two fundamental interactions, one with an exclusive and one with a multitude of service users. For my individual interaction I set ab start chosen to work with a service user from my workplace. I am a amicable tutor working with deaf and blind adults. I will take an activity with a group of young children in a local school for my group interaction. After these interactions dupe taken place, I will look at and discuss the types of communication skills manoeuvren, and I will also describe the social interaction that occurred.Communication with separate people involves a process that most of us take for granted. We pick out to pass information using a form of formula from one individual to another. A code is a communication system, which contains elements, which each(prenominal) individuals will comprehend. This could be verbal, non-verbal i.e. torso quarrel, Braille, sign language, writing, pictures or even practice of medicine to convey a message (CCMS, 2006). We take aim to express our suppositions to another mortal using methods of communication. The other person thinks about our communication and dos. We then check the response, whether the communication has been correctly interpreted, and if not we need to clarify our communication. Gerard Egan (1986) states that the circumstanceinal of listening is sympathizeing. (Moonie, 2005)see moredescribe the impact the behaviours of assistancers and others may have on an individual with dementiaI had chosen to work with a male service user, a resident at my workplace. I will refer to this service user as Mr A passim this report, to protect his identity. This is important, as confidentiality is a basic human right. Law protects confidentiality through the Data Protection Act 1988, and the Freedom of data Act 2000. Maintaining confidentiality also forms part of the Care Standards Act 2000, and staff in health and social care are expected to work within the boundaries of confidentiality. Before I undertook my individual interaction, I gave some thought to how I could get as more conversition as possible. Mr A has really limited chain reactor and replete(p) hearing. He has a pair of glasses but does not like to wear them. He also has learning disabilities, which piddles his king to respond verb bothy quite difficult.As I fill out Mr A surface, I will use informal conversation, also a formal interview would not be appropriate due to Mr As conversational skills. Informal is defined as without ceremony or formality relaxed and friendly. (Chambers, 2007) Taking this into account I thought of a a couple of(prenominal) questions, which would be easy for him to respond to. I had open questions in my head, such as what are you doing instantly what would you like for breakfast and how was your change surface. Using open questions, I hoped to encourage conversation and interaction between us. Closed questions, which only read a yes or no answer, would not be productive to this activity, however due to Mr As disabilities I may have to use near(a)d questions at dates.As I have worked with Mr A for two years, I already have a good relationship with him. Mr A requires a mickle of jump with his personal needs, but likes to be as independent as possible. Talking to other staff, practice session Mr As care plan and observations I have made during the fourth dimension I have worked with Mr A has allowed me to habitus up a good relationship with him, and crawl inledge of how he likes to communicate. I know when to offer make, and Mr A appears to like me. Mr A makes it quite clear when he is un bright by shouting.On Tuesday 19th December 2006 at 9am I went to my workplace. The weather was dull and cold outside. Mr A was sat in his usual extend in the living room. He had his blazonry relaxed by his side, and one knee across the other. There was one other service user in the room, and the radio was on low. The radio is unendingly on for Mr A he likes to listen to either the radio or the television at all times. Another member of staff was also in the living room writing up constitution work. The temperature was potent, the room was well lit but not too bright and the atmosphere was calm. Mr A appeared relaxed. My trunk language was relaxed, and I smiled and said good morning to Mr A, and he said yeah in response.He shuffled roughly in his chair at teensy as he spoke to me. I sat in a chair in close proximity to Mr A so that he would be able to hear me clearly above any brookground noise, and know where I was location to him as he has very limited sight. Mr A needs a lot of help with his needs, and he is prosperous with carers in his personal space. I sat relaxed, with my body glum towards Mr A, my arms leaning across my knees. I made sure I looked at Mr A so when I spoke to him he would know I was making as much eye equal as possible. Mr A does not make eye contact with an ybody, he tends to look coldcock towards his knees and occasionally look up towards the centre of the room. Although Mr A was not making eye contact with me, I matte up it important to maintain contact, as I may be able to guess his thoughts and feelings by looking at his eyes.Mr A settled back into his chair and his body posture was relaxed. With my voice at a calm slow rescue I said who is it Mr A, Mr A said Sarah been on days too long. This is an affectionate term for Mr A. I responded with yes I think it is time I had a holiday and Mr A laughed and said its time you did. I laughed with Mr A to show I found his remark amusing. He shuffled around a minor in his chair again. I continued to talk to Mr A in a varying give the gatetillate to ensure my voice sent a friendly message. I asked Mr A how he was feeling today and he said yeah. I asked him if he was feeling poorly and he said didnt affirm that, so I asked him if he was feeling well. Mr A responded yeah.By maintaining e ye contact and looking interested, I assured Mr A that I was actively listening. Mr As receptive language is very good however his expressive language is very limited. In order to find out something from Mr A I have to clarify what it is I want to know. By asking if he tangle poorly or well first I knew from experience that Mr A would respond didnt say that to the wrong one. I paraphrased what I had asked, reflecting back on the question to ensure I had understood what Mr A was telling me. I touched Mr A on the arm and told him that I was pleased he felt well. I felt touch was appropriate in this instance, however I recognise that this is not perpetually the case.I asked Mr A if he would like some breakfast, and he responded yeah. He got up from the chair and made his expression to the eat table. Mr A is very good at finding his modality around the house and does not like being guided. By not intervening until Mr A asks for help, I am empowering him. This gives Mr A a feeling o f confidence and higher self esteem. He sat down in his usual place. I asked him if it was ok to erect an apron on him, he responded yeah and lifted his arms up so I could tie the apron. It is important to offer choice to Mr A as this empowers him further. Mr A has muscle wastage in his right arm and has very little use of it. He eats well out of a specially designed bowl and a special spoon using his leave-hand(a) hand. Mr A is unable to put cereal or milk into the bowl himself, or to spread fuddle or make drinks. He requires someone to do this for him.I asked Mr A what he would like for breakfast. Mr A responded not much. This is a typical response so I asked whether he would like Weetabix or Shreddies. This again ensured Mr A had a choice. Mr A answered Weetabix. Mr A will most often copy the cultivation thing a person says, so I encourage his responses by saying the cereal he has every morning first.After Mr A had finished his Weetabix I asked him if he would like any imbi be and he said yeah. I then asked Mr A if he would like marmite on his toast. Mr A responded didnt say that and shuffled around in his chair, indicating to me that he was not very happy. His body language became antisubmarine as he turned away from me. With my voice at a calm slow pitch I asked Mr A if he would like jam on his toast (which he always has) and Mr A said yeah. I used this calibre of voice to calm the situation. Mr A then relaxed and turned back towards the sound of my voice. The questions used at this point were closed because I know that Mr A has little expressive language so at times this is unavoidable.I thought I would offer Mr A a drink at this point so I asked him what he would like to drink. Mr A answered teatime, so I went and made him a cup of tea. After he had finished the tea he stood up and made his way to the kitchen with his cup. He removed his apron and held it out to me. I asked Mr A what he wanted me to do with the apron and he responded rubbish so I took the apron and threw it in the bin. Mr A then made his way back to his chair in the lounge. He sat down and traverse his legs, tapping his foot to the song on the radio. I sat back down in the chair close to Mr A, again with my body posture relaxed.I asked Mr A if I could turn off the radio and talk. Mr As muscle tone became rigid and he started shouting thats stupid everywhere and over again. I waited a moment until he calmed down and stopped shouting, and then, using a calm, quiet tone of voice, I said we can talk with the radio on low and Mr A responded yeah. I asked Mr A what he had done yesterday evening. Mr A did not respond, so I waited a few moments before I asked if he had been brisk yesterday after tea. Mr A said not much. I asked him I if he had been out and he said no. I asked him if he had listened to the TV or the radio, Mr A answered TV times which means he listened to the TV.Mr A was shuffling gently in his chair as he spoke to me and he seemed very relaxed. H e uncrossed his legs and crossed them the other way so he was facing towards me even more. I was still sat in the like relaxed position, with my arms resting on my knees, turned towards Mr A as much as possible. I asked Mr A what he would be doing today, again Mr A responded not much. I asked him if he was going out and he said dont know about it, I said to Mr A that he would have to think about it and see how he felt later. I told Mr A that I was going to put my feet up for the rest of the day and do no work. Mr A laughed at me and said she does that sometimes I asked Mr A if he had enjoyed talk of the town to me this morning and he answered yeah. I touched Mr A on the arm again and said goodbye. Mr A responded Yeah and continued to tap his foot.I felt the interaction went very well. Mr A responded very well in conversation, and I feel that was due to the particularors involved. The location was quiet, warm and calm. Mr A was seated in an environment he is very comfortable with. Mr A appeared comfortable with the proximity, that is, the fact I have to be very close to him, in his personal space. This is due to his personal difficulties, and his need for support with a lot of his personal needs. As he is quite an elderly gentleman, he has relied on carers being very close to him and helping him do things his whole life and seems very comfortable with this. If the support offered to Mr A is more than he wishes for, he quickly becomes very angry. At no time did Mr A appear to be unhappy with the support I gave him.During the interaction, Mr A was not able to see my body language due to his visual disability, however I sat close to him and faced him at all times so he would be aware that I was listening fully. Mr As body language was good throughout most of the interaction, he leant towards me and his muscle tone was relaxed. My body language was relaxed throughout the interaction, both when seated and when assisting Mr A with his breakfast. Mr A does not use hand gestures when he speaks, mostly due to his muscle wastage in his right arm. At one point when I asked him if he would like marmite on his toast, he exhibited a little negative body language by turning away from me. When I suggested turning off the radio Mr As muscle tone became very rigid and he shouted at me. This was an indicator that Mr A was very unhappy with the suggestion and wanted the radio left on. The radio was turned down low and did not hamper the conversation in any way as we could clearly hear each other.My conversation with Mr A was informal. This is because I know Mr A very well so do not need to speak to him in a formal manner. I gave Mr A appropriate lengths of time to respond to my questions, and I listened carefully to his answers. By giving Mr A time to respond to my questions, I ensured that he had time to think about what I was asking, and formulate the correct response. I followed up by responding to his answers with appropriate further conversation. At one point I had to clarify a question by changing it from asking what he had done yesterday evening to if he had been busy yesterday after tea. By asking the question in a different way I was checking that Mr A had fully understand what information I required from him. This in turn advance Mr A to respond when maybe he did not wish to, or maybe did not understand the question.Mr A is a person who likes to be as independent as possible. He appreciates when I understand his needs and what he is trying to tell me. Throughout my interaction with Mr A I used empathy at all times. Empathy is a persons awareness of the emotional state of another person and their ability to share an experience with them (Richards, 2003, p.121). I was aware of Mr As emotional state and my ability to build an understanding. On two occasions I touched Mr As arm briefly to show friendliness and compassion. I feel Mr A was very responsive to our interaction and I was very happy with how it went. I think that gi ven Mr As verbal disabilities I engaged him in a good conversation, listened well and used correct techniques to aid this. I also provided him with the correct amount of support during his breakfast.The other staff member present in the room was my deputy manager. I asked her to complete a witness statement for my to say I had completed an interaction with Mr A. She agreed to this. I also asked her for feedback on the techniques I had used, and how she felt the interaction went. She told me that I had engaged Mr A well. When Mr A is listening to the radio he doesnt always want to talk. He responded that he was happy to talk to me with the radio turned down low. She said Mr A appeared very relaxed and seemed to enjoy talking to me. He was also happy to go to the dining table and let me assist him in getting some breakfast. When asked, Mr A said he had enjoyed talking to me. He also appeared to be happy with the support I offered him when getting his breakfast. As he can become angry quite easily when offered too much support, I also felt this was good feedback.